Trends in UX/UI Web Design for 2020: Choosing the Right Vector

Tania Buian
Head of Design Department at TRIARE
9 min read

As the weekly countdown for 2020 has begun, we decided to gather the most promising web design trends for the upcoming year. 

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In a saturated and highly competitive online world of today, there is almost no way to run a successful IT business without a well-designed website. Take a moment to reflect on pages of different sites you have seen over the past few months. You probably can recall a few that stuck out to you due to their user-friendly and appealing interface. The same happens to websites that have a poor user experience – they stick in your memory and can leave you with a derogatory product impression.

Fantastic user experience and inventive web design are not just “good things” to have in your arsenal. They became a necessity a long time ago, and their importance will continue to increase through 2020. Therefore, we felt it necessary to highlight the newest trends in UI/UX design that will have a significant influence in the nearest future.

Rotating Animations

The nicest web design inspiration for rotating animations we’ve seen so far is the new design of The Disruption Company’s website. Not only they use animation of the front page, but it also Rotating Animationschanges every time you refresh it. So users watch an entirely new creative branded video every time, which leaves them curious for more. Fun discoveries like these present consumers with a unique interaction every time they enter your website.

Dynamic Responsive Landing Pages

Dynamic Responsive Landing Pages

The use of dynamic, responsive landing pages is one of the most prominent and fascinating web development trends of the upcoming year. It is almost impossible to keep users engaged on a basic, static webpage. Using interactive elements and animation not only makes your website trendy but also keeps people involved in what they see, so they stay on your landing page longer. 

One great example of how interactive animated elements can turn a minimalistic web page into an art object is a landing page for the BA Graphic Design Degree Show at Camberwell College of Arts. Reading even the most boring information becomes a play for a user if you follow this trend. 

Non-Traditional Scrolling

Non-Traditional Scrolling

We have spotted more websites experimenting with varying scrolling techniques to create a unique user experience. Naturally, typical scrolling experience is vertical. These days, horizontal scrolling is becoming a disruptive UX trend, catching the interest of consumers while staying practical and simple. 

The A – 0 DESIGN website is an excellent example of implementing such an elegant solution. Further improving the user experience, this website incorporates top quality imagery, beautiful animations, and interactive storytelling. We are eager to see more new sites using various forms of non-traditional scrolling during 2020.

Designs Containing Gradients

Designs Containing Gradients

This trend can be traced back to Instagram rebranding in 2016. The updated gradient logo was certainly noticed by millions. It was a distinctive feature at the time, but their choice to use gradients had an impact on the entire web design field. Gradients have become increasingly popular with creatives when hunting for ideas for website development. 

Recognizing the growing trend, ColorSpace has launched a website that also serves as a platform to produce gradients and color palettes, making the creation of a unique design fast and easy. We predict seeing more and more gradients embedded in the next year’s new website designs.

Interactive & Responsive Designs Tell a Story

Responsive Designs

User interactivity incorporation has become increasingly prevalent recently, and this UX trend will further remain at the core of responsive design trends. Customers spend a lot more time on responsive features on websites that encourage users to interact with a design. Although, the extra cost of innovative interactivity functionality is the challenge for UX design trends like this. Our web design team predicts the growth of automated development systems for this year, which can cut costs for customers that want remarkable, interactive elements on their websites.

A remarkable example of website interactivity is a designer fashion marketplace List’s’ Denim Report. Explore the page for creative applications of unusual scrolling effects. Responsive websites like this not only demonstrate visual design expertise but also encourage visitors to stay longer on the page and enhance brand awareness.

Scroll-Triggered Animations

Scroll-Triggered Animations

Scroll animations are a fascinating UX development trend that we have noted becoming more prominent. This sort of design displays a talent for visual design and front-end development, also boosting time spent on the page and user engagement. 

For instance, when you scroll through the website of Eatgenesis restaurant, you are fully engaged in an animated story, which unfolds right in front of your eyes. 


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This 2020 web design concept can be a particularly effective way to increase users’ conversion, as long as the visuals don’t take away from your target or overwhelm people. We foresee innovations like this to emerge in 2020, among other responsive design trends.

Utilizing Color Creatively

 A multi-color branding look is a craze that we love in the upcoming 2020. Companies like The Feebles are shifting towards using a branding that is page-or product-based and alters when the customer explores the page and interacts with its elements. Such interface helps the customer navigate through the page and creates subconscious associations with different services or products based solely on color indications. Their website is a lovely color branding design inspiration.

More Depth to Designs

Just as this website, you can use drop shadows, different colors, and animated background to add depth and get a more dynamic feel. We think that 3-dimensional-looking flat models are more visually pleasing and often drive consumers to the next phase in the selling process. Some of the most popular methods for bringing extra depth to web layouts are the use of two-tone color schemes, gradients, or drop shadows, just like in the example above.

Attention-Grabbing Titles

Consumers in our busy world tend to have less and less time for staying on websites. Web design is trying to adapt by incorporating large, dramatic titles and condensed messages to grab viewers’ attention easily and reduce the time of conversion. 

When more information is required, the larger headings are usually combined with much smaller versions of sub-headings. The website of Bolden agency demonstrates this alliance of font sizes throughout their homepage and also makes titles a primary color accent. 

Abstract Shapes

Another trend in website design that we cherish is the use of abstract forms. We’ve started to see companies using more unusual shapes that give customers some extra intrigue. LE CAB’ COM has been doing a fantastic job of introducing abstract animated visuals that change and engage users while scrolling. 

Note that this agency has incorporated a range of 2020 website trends, including color accents and attention-grabbing titles. Similarly, Baunfire integrated an animated transition, which includes abstract forms that intrigue the users, making them eager to see what’s next. 

UX-Driven Diagonal Lines

Website concepts in recent years have included simple, horizontal lines to divide segments of web pages. We discovered that using diagonal lines creates a clear and compelling direction for the customer’s eyes to follow down the page. The website of Badminton-Center Mörsenbroich utilized diagonal lines to help lead users down the page and attract attention to important call-to-action points. 

Detailed Footers Set Web Designs Apart

Website footers have always been neglected and underestimated, which led to them being left out of the overarching design over the years up to now. Today, however, a web design trend called ‘footer boosts’ is making a difference. What was once used for a simple sign-up form or contact info is now turning into an area that features extra homepage components.

Websites such as Carbonbeauty, Notpot, or Asaro did an incredible job of illustrating this change. As you can see, additional items were integrated into the footer area, and it now looks relevant to the overall page design. 

Asymmetrical layouts

It seems that clean and classical use of the grid is not going to rule in 2020. We may come across a lot of elements that mix and overlap. Split screens can come back, but with a twist: they will be paired with an asymmetrical structure. This can involve items that are positioned in a very unpredictable manner, but with a purpose. Every one of these elements is intended to direct the sight in the direction that site owners need to highlight the most. 

So we will find many overlaps and lots of white space, just like the website of Beauvoir agency showcases. Notice that it also includes other trends like creative accent typography, horizontal scroll, and animations. 

Minimalism can do more

Make sure you incorporate minimalism in your UI design creatively because it seems that the UI/UX of 2020 will be shaped by this tendency. Leading companies are moving towards a clean and stripped-back approach in order to get more attention in the years to come. For example, the website of Rotate studio implemented a visually clear and also metaphorical navigation, which can easily be remembered and cuts off the unnecessary. 

Keeping design unobtrusive means providing different stuff to different individuals. Still, a contemporary minimalistic design generally refers to more use of white space, meaning that there are no elements distracting users’ attention away from the visual hierarchy. Unnecessary pop-ups and superfluous notifications don’t distract and annoy the user.

A minimalistic approach will improve your website’s speed and performance, particularly for mobile devices. Implementing time-saving design elements to deliver the ultimate value and strategic user journey is always a smart decision for your business. 

Voice User Interface

It is already being initiated by some web and mobile apps, while others are puzzled about using it. But no matter what many businesses are up to so far, one can be certain that voice user interface is among the increasingly popular trends that will probably change our future. Fifty percent of all search engine queries are going to be performed by voice in 2020.

The primary benefit of implementing VUI is that it minimizes the necessity for a graphical user interface and adds an extra form of communication to your website while shifting user experience to an entirely new level. 

Before adopting VUI blindly, you need to make sure it fits all the requirements of your customer and is compatible with your website. VUI is typically compatible with apps used while driving, music apps, or other entertainment applications. But even a landing page of a business can implement VUI creatively, just like the designers of a Locomotive agency did on their website. L.I.S.A (Locomotive Interactive Super Assistant) is a VUI you can interact with after pressing a button resembling popular chat pop-ups. 

AI and chatbots

For a long time now, artificial intelligence has been in the software development business, and its future is going to be promising. One can use AI as a tool in a number of ways: 

  • to simplify a few areas of website design such as conducting automatic cross-browser testing 
  • to understand user behavior and provide a customized user experience
  • to build chatbots to assist clients on a 24/7 basis (check out TalTech’s Chatbot Virtual Tour, which is a creative and thoughtful solution for interactive user experience). 

Take your business to new heights

 Are you ready to take your business to the next level through a trendy design that offers emotions and drives profits? Our web design experts can help. 

Read more – our projects: AFK, Event source, Hispotter

Tania Buian
Head of Design Department at TRIARE