LabWay – a scalable digital solution for healthcare
Healthcare, App
AFK. Safe and secure app for children
Safe digital space for your kids
The story
We got introduced to the founder via one of our digital agency partners. The founder – and a father – was a prominent AMD engineer. With enough money saved, he wanted to make something meaningful – for his son and other kids out there.
The challenge
There is a demand for a safe space for kids to enjoy their favorite video content without accidentally running into mature videos and ads. So, the client came up with the idea to create one for them to enjoy watching gaming content. TRIARE team was tasked to make the app both interactive and secure.
Key features
| Video streaming | Video streaming service |
|---|---|
| Playlists | Personalized playlists for each user |
| Subscription | Subscription for games/gamers |
| Reactions | Video reactions |
| Clips | Creating and saving clips |
| Favorites | Adding video to Favorites |
| Advertisement | Advertisement integration |
| Parent gate | Parent gate integration |
| Usage timer | App usage timer |
| Notifications | Automatic and custom-triggered push notifications |
| Admin dashboard | Full-fledged admin dashboard |
Value we delivered
A powerful streaming player
The app is based on the JW player and supports frictionless streaming for the best experience of young users. This way, TRIARE team allowed the product owner of the app to use available videos on the internet and later invite influencers to upload their own content.
Smart, extensive tool set
The app menu lets the users choose from watching gaming videos, posting and viewing reactions to these videos, making their own clips, and even joining live sessions by their peers. Besides the app, we developed an admin dashboard to upload videos and manage every single part of the project: users, content creators, games, videos, tags, advertisements, notifications, and whatnot.
Testing monetization streams in MVP
While we did our part (discovering, designing and developing), we allowed the client to experiment with monetization flows. He tried the content subscription model (for 3, 6 and 12 months). There was also an attempt to show Google Ad banners appropriate for kids.
Kids’ safety
Children have no access to account settings and/or payments, so no harm could be done to them or their parent’s wallet. No sensitive data could be disclosed. To achieve such a security of this SDK, TRIARE started a partnership with a French company to improve the app.
The result
TRIARE built an outstanding product for children and their parents that has won competitive awards in the field. Version 2 of the app gathered up to 20K users (40K users for Android and iOS altogether). However, the lack of long-term vision from the client and/or a clear marketing strategy failed this promising venture. It seems to be acquired by another company now.
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