Choose the Right Tech Stack for Your Business

There is no single scenario for developing digital products. It all depends on your business needs and goals. When you see in detail what the final result should be, it’s easier to choose the tech stack that will help you achieve this result. In this article, we’ll analyze the technical side of the project in detail, tell you what exactly you need to consider when choosing a tech stack for your project and provide specific benefits from making the right choice. We made it super clear for easy reading.

What does an IT project look like from a technical perspective?

From a technical point of view, your future project looks like the Rubik’s Cube – you need to take many steps to get the desired result. Each of the steps requires knowledge and skills in specialized areas, as well as clear coordination between teams. In this section, we’ll analyze what these steps are and what they involve.

Everything starts with the requirements analysis. Here is a roadmap from the client, which indicates what exactly they want to get and what the functional requirements for the product are. The team, in turn, collects the necessary details to complete the overall vision of the final result: what business issues the product should solve, what operating systems and programming languages should be used, and so on. 

The next step is system architecture design. It’s all about the technology stack (programming languages, frameworks, databases, hosting and scaling services), project scalability, and load distribution. Then comes software development. As a rule, it includes front-end (interface) and back-end (server side) development, design creation, and database integration. 

After all the development stages are done and the product is in test mode, the QA process starts. Testing involves automated tests (checking the interaction between components), performance tests (load and stress testing), and security tests (encryption and authentication). 

With positive test results in hand, the teams proceed to the integration and deployment phase. In other words, the finished product is installed on servers so that users can start using it. After the launch, developers and the QA team monitor the system to identify and fix any issues in time. As soon as the product goes live, the teams have to monitor its work, server performance, system load, and provide support when necessary.

Yes, it’s a long way, involving many stages, and it seems complicated at first glance. But having a step-by-step plan for each process makes it seem more exciting, especially when you see what the final product will look like. With a team of experts who understand your business goals and needs, you’ll get a product that meets your own vision and wins your audience’s heart.

What is a tech stack?

A tech stack is a set of necessary tools, programming languages, and frameworks that create the foundation of your product. It’s like designing and building your own house. You’ll need building materials like bricks, cement, and other things. The same goes for your project, you need a set of vital tools to build a marketable product.

What does a tech stack consist of? It has two key components on which the entire project rests: the front-end and the back-end. In an analogy with home construction, these guys make sure everything looks nice inside and fill it with all the necessary communication.

Now, let’s go into a little more detail. The front-end is everything a user sees on a website or app – buttons, design, content, and colors. The basic tools for creating this product part are HTML, CSS, JavaScript, React, or Angular. The back-end is the brain of your product. It helps the app or website process user requests when they enter text into a search bar. For this purpose, you should use servers, databases, and programming languages such as Python, PHP, or Ruby.

When you understand how the tech stack works, it’s already half the battle. But it’s also important to choose the one that perfectly suits your project and makes it a truly effective business tool. How to do it? It’s plain here – define the product needs, like functionality and design, and consider your business requirements and goals. 

Why is it important to do this and know your tech stack? There are a couple of reasons. First, as a business owner, you’ll make sure that you’re using modern tools. Secondly, depending on the picked stack, it will be easier for you to choose a development team. And thirdly, it depends on how easily and quickly you will be able to scale your product in the future, update it, and make the necessary changes. 

Keep our advice in mind: don’t take on all the tools at once. More doesn’t mean better in this case. Besides, your project may need only a few of them, which will already be a solid basis for further work.

What are the most common technologies for a website?

There are a lot of tools and programming languages used today to make websites functional, aesthetically pleasing, and fast. Here are the main ones that have stood the test of time and proven their effectiveness.

• HTML: This is the basis of any website that structures the content on web pages. 
• CSS: It lets you customize fonts, colors, layouts, and animations. It also provides an aesthetic look to your website and stylizes web pages.
• JavaScript: Adds interactivity and user interaction to the website. By using forms, pop-ups, or changing the content without reloading.
• PHP: This is a server-side programming language that processes users’ requests and generates dynamic content for web pages. It’s often used to create websites where interactivity is a critical point (like headless CMS platforms, online stores, etc.).
• React.js: With it, you can create interactive web apps with high performance, as well as complex and dynamic websites.
• Node.js: This is a popular tool for creating servers and scalable web apps.
• WordPress: A content management system (CMS) where you can create websites without deep technical knowledge at all. It’s a popular choice for small businesses, online stores, and blogs.
• Webflow: Provides the possibility to create and publish websites without programming. 

As you can see, the choice of website development platforms is quite wide today. You can make them fast, convenient, interactive, and anything else you want. You can create marketplaces, blogs, informative platforms, and much more. Thankfully, the technology market isn’t limited anymore, and you always have the option of creating exactly what you need for business growth.

What are the most common technologies for mobile apps?

Now let’s talk about technologies that will help you create a high-quality mobile application. Here, we’ll give you a list of common and trendy tools that are designed to build functional products for iOS and Android platforms. Check them out.

• Swift: This is a programming language developed by Apple specifically for creating iOS apps. It’s a progressive and secure tool that lets developers create high-tech mobile apps with intuitive code.
• Kotlin: A programming language for creating Android apps that has become an official alternative to Java. It’s more compact, secure, and compatible with Java, making it a popular choice for devs.
• Java: A classic programming language for Android development. Several libraries and its stability make it a popular app development platform.
• Flutter: A framework from Google that allows you to create cross-platform apps for iOS and Android with a single code. It uses the Dart language and helps developers create apps with attractive designs and high performance.
• React Native: Another popular framework for creating cross-platform mobile apps. It lets you build iOS and Android apps simultaneously with JavaScript and React.

Those technologies are totally powerful tools for developers to create high-performing and intuitive mobile apps. It’s for sure. You can choose them depending on whether you want to create a native or a cross-platform app. This, straight, depends on your business goals and the budget for development that you have. 

What problem does your product or service solve?

You decide what technologies to use based on what problem your product will solve for your customers or internal business processes. We’ll talk about typical problems that digital products solve for different businesses and provide examples of technologies that will work in each case.

• Logistics & Delivery

If your business is related to logistics and delivery processes, then your product should solve issues with order tracking and inventory management. Mobile apps for order management or a website that automates the goods and incoming orders accounting will help to solve this issue. 

Tech stack:

– React or Vue.js for dynamic web applications. 

– SQL (or NoSQL) database for collecting inventory and order information.

– Flutter (or React Native) for cross-platform mobile application development.

• Dental care & HoReCa 

For these businesses, it’s all about staying connected with customers and quickly handling requests or any order changes. In this case, live chats and CRM systems for processing all the requests and integrating with other platforms will help you. 

Tech stack:

– React for interactive websites. 

– Node.js + Socket.IO for setting up WebSocket and processing real-time events.

– Ruby on Rails for quick CRM prototype building. 

– Angular it’s a front-end tech stack for multifunctional CRMs with integrated tools.

• E-commerce

If your business is selling goods via a marketplace, you may have questions about personalizing offers for customers and payment processing. Today, this could be solved with personalized recommendations based on customer behavior and past purchases, plus mobile apps or websites integrated with payment systems.

Tech stack:

– AI/ML to analyze user behavior.

– React or Vue.js for a dynamic interface that adapts to user preferences.

– Stripe or PayPal API for payment processing.

– Node.js is a perfect backend tech stack that provides reliable interaction with payment systems.

The right technology for your mobile app or website depends on your business issues. Since they are different for each business, the technology market is full of absolutely different tools that can cope with any challenges. With the right stack, you will automate business processes, improve communication with customers, reduce costs, and significantly increase business efficiency.

What are your key performance indicators (KPIs)?

Your KPIs also determine the choice of technologies that will help you achieve them. We’ve collected typical business KPIs and technologies that will simplify the path to them. 

• Increase in sales: Here, ML and BigQuery personalization tools for analyzing user data and creating recommendation systems will be the best choice. Use Salesforce and HubSpot for data management. In order to make a profit through specific target audiences, automate advertising with Google Ads API and Meta Ads Manager.
• Increase user engagement: In this case will be more effective real-time chats (WebSocket), push notifications (OneSignal, Firebase Cloud Messaging), and user analytics to study customer behavior (Amplitude or Mixpanel).
• Improving UI/UX: The more attractive your product is, the more time clients want to spend on it and do the target action. To create a customized interface, we recommend Figma and Adobe XD tools. For creating dynamic interfaces, choose a tech stack with React.js, Angular, and Vue.js. 

These are the prime goals of businesses that directly affect their success and profitability. Therefore, evaluate which goals are more relevant to you and use the necessary tools to achieve them faster. 

How to choose a tech stack based on tasks, goals, and budget?

At this stage, you already understand what your choice of technologies should be based on. So, in this section, we’ll talk separately about the tech stack depending on the tasks facing your product, business goals, and approximate budget. 

The first point is product tasks. Let’s go through the basic things that an app or website should do to run a successful business today. And the first is live chats. This is your customer support and loyalty to your brand. To implement this feature, choose WebSocket for instant messaging between client and server, as well as Firebase for access to tools that simplify the development process. If you need to create a recommendation system for customers, TensorFlow or PyTorch will be the best tech stack choice here. Of course, this requires processing large amounts of data, so pay attention to Hadoop or Spark, as these technologies work effectively with large amounts of data.

Now, let’s talk about business goals. If your priority is to get to market quickly, choose tools that let you develop products fast and without unnecessary complications. In this case, Node.js and React are perfect for you, providing flexibility and speed of development. For scalable projects, it’s better to use Java with the Spring framework or Go, which guarantees high performance and finished product stability. If your key focus is on user experience, then Figma will be the right choice for creating an intuitive design, and React or Vue for implementing an interactive interface.

The budget also plays an important role. If you have limited finances, it’s best to choose open-source frameworks such as Django or Laravel, as well as use Firebase services to reduce costs. A medium budget allows you to integrate cloud platforms such as AWS or DigitalOcean, and MongoDB for databases. If you have a high budget, you can safely turn to Google Cloud to create a cloud infrastructure or Kubernetes to organize containers and manage scaling.

Thus, you’ll get key tasks done faster, satisfy customers’ needs, and let your product grow with the company. Why? All thanks to the right tech stack choice. 

Which benefits can the right tech stack bring to your business?

A properly selected tech stack is your strategic decision and the first contribution to your future product success. Having modern technologies as a powerful tool will benefit your business in a number of ways.

• You will launch the product to the market faster, reducing the development and testing time.
• A tech stack adapted to your business growth will let you easily add new features and handle increasing workloads.
• You’ll create a seamless user experience with the latest tools like React or Vue.js and increase the number of people visiting your website or downloading your app.
• Stable frameworks and proven tools such as Java or Python guarantee high performance of your products and data protection.
• Connecting third-party services, like payment systems or CRM, will make your product even more versatile.
• You’ll create a unique product that meets the customers’ needs & market requirements and will stand out from the competition.

Clearly, it’s not just a need, but an investment that will not only bring you immediate results but will also provide you with long-term benefits.

Conclusion

To get the desired result, you need to analyze and test a lot. Anyway, it’s worth the benefits you will receive after your product’s launch. Remember that your business success depends only on you, so make the right decisions and choose the right tech stack. 

Our TRIARE experts will help you choose the technologies that best fit your business goals and objectives. We’ll analyze your project and business in detail so that the final product becomes your springboard to market success in your industry.