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Business Development Manager at Triare
It does not come as a surprise that the Hotellerie, Restaurant, Catering (HoReCa) sector has been facing major challenges amid the pandemic. The ability of businesses to utilize technology-based solutions has become fundamental to their survival and growth. Web solutions in HoReCa became primary tools supporting sustainable development during the crisis periods. Understanding the latest trends in web development can increase the flexibility and competitiveness of bars, restaurants, and hotels.
The HoReCa sector unifies catering and hospitality services with the consumption of goods at the point of sale. In addition to hotels, restaurants, and cafes, the sector also includes manufacturers, suppliers of B2B products, manufacturers, and marketing firms.
Traditionally, the sale of products and services within specific establishments allows adding value based on the quality of service, location design, and experience of the chefs. However, a trend towards online purchases has grown in recent years, especially due to forced lockdowns and closures amid the pandemic. Web solutions in HoReCa became the source of the additional value, often affecting consumer preferences. For example, the online menu remains at the forefront of web development in HoReCa because of its fundamental role in the purchasing process.
Web-based solutions for HoReCa focus on cost optimization, search for new customers, and possibilities to assess competitors. Let’s review top-7 recent web development trends in the niche.
1. Online delivery and booking apps, ordering systems
The HoReCa sector demonstrated the growth of online ordering and delivery even before the global health crisis. The food delivery market reached $150 billion worldwide, representing a threefold increase versus 2017. As third-party delivery platforms like Uber-Eats and Door Dash dominate the markets. The largest fast-food chains have developed their own solutions. Hotel booking faced additional challenges with the new limitations in place and used tech to even the ground.
2. Contactless payment
Contactless payments offer utility by allowing the transfer of value through various devices, such as smartphones, smartwatches, tablets, and others. Such a form of payment also minimizes health-related risks, which is particularly relevant today. The speed and efficiency add value to the product and services in the sector, stimulating the HoReCa web development.
3. Connected digital kitchen boards
Connected digital kitchen boards are about the speed of accepting and processing an order. These tools usually entail connectivity with the point-of-sale (POS) system, which enables an immediate appearance of the order on the kitchen board. The technology is more about in-person restaurant visits rather than online orders. However, it remains essential for the safety of the customers, speed of service, and work process simplification for the personnel.
1. Online table reservation
Wen citizens are constantly facing the problem of booking a table, especially during the busiest weeknights. Online table reservation eliminates the need to manage lines of customers. The convenience of seeing the available tables and booking them in advance prevents stress and generally negative emotions from the long waiting times. In many cases, restaurants provide additional offers in the form of shared experiences through the apps. Using the latest web design trends is important in developing such solutions.
2. Automated inventory management
Effective inventory management is about optimizing costs and allocating resources based on the levels of demand. HoReCa web development solutions allow cutting waste and reaching sustainability with the tools using AI and blockchains. These tools also ensure sufficient stocks during periods of high demand, contributing to customer satisfaction. The Enterprise Resource Planning (ERP) software offers control over all stages of business, including inventory management.
3. QR codes
QR codes became a part of the HoReCa experience, involving menus, bonus programs, and feedback systems. HoReCa web development allowed moving menus online and avoiding waiting times in the establishments. Mobile apps generate QR codes for collecting and writing-off bonuses for the favorite meals and beverages. Using a QR code to open a form and leave feedback provides an opportunity to improve customer service and improve the quality of communication.
1. Cleaning and air purification
Cleaning and air purification gained value after the start of the pandemic in 2020. Web app trends in HoReCa include monitoring these processes and disclosing them to the customers. Such an approach will demonstrate care about the customers and the ability to offer additional value to the dining experience.
Custom software development allows making apps tailored to the specifics of your business and customers. Web application development trends show that custom apps may deliver higher value in terms of the achieved efficiency. Furthermore, customers notice convenience through technology, which allows the development of brand loyalty.
Getting a custom booking app developed by TRIARE is a step towards innovation, growth, and sustainability. The post-development support offered by the company allows addressing the newly appearing issues and making timely improvements. Professional assistance makes a big difference in terms of meeting business needs and customer expectations.