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Head of iOS Department at Triare
The catering business goes beyond serving food to a group of people. It may include venue selection, entertainment, décor, seating arrangement, and event planning. Overall, the value of an app includes its ability to organize key processes. It can improve communication between the customer and the catering business. At the same time, catering apps simplify planning, procurement, and payment components.
Naturally, catering apps offer a competitive advantage; but there are also caveats. Let us consider the advantages and potential deficiencies of catering software apps and the ways to address them.
Procurement. Includes comparative analysis of available pricing, discounts, and planning. Such a feature is particularly valuable for growth and business continuity. New employees get access to databases containing critical data and information.
Organization and planning. The features include calendars with assigned responsibilities. They may also contain Gantt charts representing plans and completion stages. Such a feature also enhances budgeting by providing information about payments.
Finance function. Supports the budgeting function. It also enhances the analysis of the current revenue and expense streams and allows controlling liquidity.
Customer relationship management (CRM). The CRM function offers critical value from the standpoint of developing long-term relationships with customers (either B2B or B2C).
Ease of engagement. The first contact offers the customer critical company information. It includes the scope of services it is providing and the next point of contact. It is common to integrate AI chatbot software. It prompts first contact from the app or website visitor.
Service and product selection. May include the menu of items. The pricing element allows selecting food items and other services in a catering app. This feature may also contain a customization alternative: products and services that are not on the list.
Progress tracking. The customer may be able to watch the preparation process. It ensures that the event follows the initial plan.
Push notifications. Timely notifications support communication between the customer and the catering company. It is also possible to extend the notifications to the guests. Such a feature is particularly relevant during conferences and round tables.
As we saw, the main benefits of catering apps stem from the features they offer. At the same time, the cons of the catering apps are mostly associated with the lack of customization. If the app is more standard than tailored, it may be unable to meet the requirements of a particular catering business.
Standard catering apps usually have limited functionality. Customized apps, such as booking apps by TRIARE, offer a broader range of features. When you decide to get a custom catering app, it is critical to correctly communicate the business needs to the developers. These are vital when creating, implementing, and testing specific solutions.
The drawbacks of catering apps may also appear during the post-development stage. Such products need consistent maintenance and improvement. These efforts pose extra challenges for entrepreneurs. The support of developers is critical in this regard, so make sure to talk the matters through with your company of choice.