Custom website for a video agency
Game, Web, WordPress, Redesign
Team Cuisine. Customizable kitchenware commerce website
Features a product catalog adjustable to user location and a recipe blog connected to products
Tech stack
PHP, WordPress, WooCommerce, Stripe/PayPal integration
Industry
Appliance
Link
The story
Team Cuisine makes kitchenware designed for both professionals and consumers with no cooking background. The company needed an ecommerce site to sell kitchen products globally.
During the development process, the demand for a multi-site emerged, and we built 3 websites tailored to different user locations and manageable from a single WordPress dashboard.
The challenge
Apart from designing a two-section catalog (with regular and smart, app-enabled products) and making the site automatically adjustable to visitor location, we had to consider different payment nuances that vary from one country to another.
Key features
| Catalog | Catalog divided into regular and smart products |
|---|---|
| Blog | Blog with recipes that can be shared and commented |
| Search | Search that shows recipes relevant to searched products |
| User accounts | User accounts with order history |
| Discounts | Coupon system for promotional offers |
Value we delivered
Clean design
We used the company’s existing website as a foundation and cleared up its design. The resulting multi-site shows different types of products based on visitor location, offers a helpful search option, and features the company’s blog with recipes that users can share across social media.
Multi-language support
A user from Germany will have the choice to switch between German and English languages, while a US-based user will have English and Spanish options. Implementation of other languages is planned for future expansion: for example, French for customers from France and Canada or Mandarin for a Chinese market.
State-specific tax inclusion
We designed the checkout in a way that it automatically adjusts to tax rules applicable to a particular region (different VAT amounts for European customers, sales tax for the US).
The result
In three months, we built a multi-site with the product selection automatically adjustable to user geolocation. The site is highly customizable: any content element can be tweaked by the admin, be it a product description or a background image. Payment capabilities are realized with the help of the WooCommerce plugin and the checkout takes country-specific taxes into consideration.
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