AI Features for Mobile Apps
Today, the number of app downloads with AI has increased by 40%. What does this mean? First, this technology continues to gain popularity among users. Secondly, if your business has a mobile app, you should think ahead about improving it with AI trends. In this article, we’ll explain how AI features work and disclose the main benefits of their use.
What are the most popular AI features for mobile apps?
Today, there are tons of mobile apps on the market. Therefore choosing the right one that solves a specific issue can be challenging. To make this process clear and easier for potential customers, you need to know who your app is intended for, what tasks it will solve, and which AI tools will help in this process. Do you already have this data?
Now, all you have to do is look through the list of popular AI features and pick the ones that will highlight your app’s value. Let’s get started:
Voice assistants
Voice-activated apps such as Alexa, Google Assistant, and Siri are gaining immense popularity. This is because of their ability to recognize speech and perform tasks quickly and accurately based on voice commands. This is a convenient option for controlling devices, searching for information, and even controlling smart homes.
Personalized recommendations
AI algorithms analyze user behavior to offer content, products, or services that match their preferences. This technology is widely used in online shopping and social media. Think of the moment when social media offers you content based on what you recently viewed. This is the function.
Health analysis
Many modern health and fitness applications use AI. In this field, they are used to monitor physical activity, track sleep phases, and provide recommendations for a healthy lifestyle.
Security and authentication
This includes face, fingerprint, or voice recognition for security and access in mobile apps. Since cybersecurity is a hot topic these days, your users will also find this useful.
AI features for different types of mobile apps in 2024
Different businesses use different mobile applications. They have particular functions, but they all share the same goal: to help users solve a specific issue. This section explains which AI features are best for which mobile apps.
E-commerce apps
The key is to provide high-quality customer service and leave a good impression. Chatbots are great at this. They are designed to serve customers around the clock, improve the buying process, and provide assistance. The next valuable feature is visual search. Just analyze the situation: your customer sees in real life an item they want to buy, takes a photo of it, uploads it to your app, and AI starts searching for similar products on your website. If this feature existed ten years ago, it would have been the most valuable contribution to the development of e-commerce.
It also makes sense to use personalized AI recommendations. How does it work? The system analyzes user behavior on the website and learns their preferences and purchase history. Based on this, it offers similar products, which will significantly improve the customer experience and increase sales.
Healthcare apps
The accuracy and correctness of data are important in this field. If we are talking about health, an important function of such apps is the diagnosis and analysis of symptoms entered by the user. As a result, they receive a preliminary diagnosis, and detailed steps to solve it and manage their health.
It is also an impressive function of personal assistants in wearable devices. Thanks to AI, they monitor the user’s health status, remind them to take medications, and provide information on physical activity. To predict certain health problems, use the predictive analysis function. It will allow users to anticipate potential problems in time and provide preventive care and advice based on the data they enter.
Financial apps
Consider implementing fraud detection in your mobile app, since the growing demand for cybersecurity. AI will monitor user transactions in real-time to detect suspicious changes that may indicate fraudulent activity. Protect your customers and financial institutions from unauthorized actions. Another striking function is personal finance management. AI will help to analyze user expenses and offer budgeting with the possibility of saving money.
Of course, chatbots will also help your customers solve current financial issues. They will orient them in the app and provide full information about the company’s financial products or services.
Social media apps
The most effective AI feature is the creation of a personalized social media feed. Your customers will interact with the app based on their preferences and interests. This will attract new users and increase the loyalty of those who already use your app.
Another useful feature that your users will appreciate is content moderation. AI will filter out inappropriate content, hate speech, and other violations of community rules. As a result, you will create a safe and personalized environment for everyone.
Travel and navigation apps
This kind of app keeps the user from getting lost. The route optimization function will do this. It works like this: AI analyzes traffic patterns and user preferences in real time and suggests the best routes to save time while traveling or driving around the city.
The personalized recommendations feature will also be helpful here. Based on previous routes and preferences, AI will suggest new destinations, activities, and accommodation options according to users’ interests.
Educational apps
People learn all the time. Therefore, it is crucial to improve educational apps, and AI tools will do it in the best way. The first feature that should be implemented in a mobile app is virtual tutors. Based on AI, they help students understand complex topics, answer questions, and give recommendations to the curriculum.
The content selection function will also help learners. AI will analyze the user’s interests and level of knowledge and provide a list of recommended educational materials. This will make the learning process fascinating and adapt to the student’s needs.
Fitness programs apps
This area is also gaining momentum and is very popular among healthy lifestyle advocates. Your app will help to establish the right rhythm of life with the help of a personalized training plan. Users no longer need to search for individual video programs on YouTube. AI will generate an individual training plan based on their fitness level and goals.
An additional advantage will be the implementation of the nutrition tracking function. AI will provide personalized recommendations for healthy food consumption and calculate the calorie content of consumed foods. Thus, the path to a healthy body will be pleasant and easy for everyone.
What businesses should know about AI features for mobile apps?
There’s something else you should know about AI besides which features are best for which industries. From a business perspective, you should pay attention to the planning process. Plan all the work ahead so that the finished product really benefits users and has value for the target audience.
The basis of AI is data. It is important to ensure access to relevant and clean data, as well as to take into account privacy and security issues. Always remember to invest in AI technologies. Their implementation can require significant resources, so it’s important to assess the potential benefits and be prepared to invest in technology and infrastructure.
To effectively integrate AI into a mobile app, you need a team with the appropriate skills and knowledge in AI development and data analysis. Take care of choosing your partner in advance. This will speed up adding AI features to your mobile app and set the stage for the project’s success.
How can businesses benefit from AI features in Android & iOS apps?
The benefits of implementing AI features for your customers are already quite obvious. Now, let’s look at the specific benefits that you as a business will get when you release your Android or iOS app.
The first thing worth mentioning is the flow of new customers and their loyalty to your brand. This point leads to the next one – increased revenue. You will also significantly reduce support costs, as automated chatbots and virtual assistants will take care of all customer service work without the need for human labor.
Improved AI-powered security features reduce the risks of fraud and data leakage, which reduces the cost of resolving security incidents. We also note that innovative features such as voice and image recognition will give your business a significant competitive advantage.
In terms of further improvements and scalability plans, AI features for business will help you gain deep and accurate insights into user behavior, which will improve decision-making.
TRIARE experts’ insights on AI features for mobile apps
Since our team has experience with AI tools and features, we have a lot to say about working with this technology and its implementation in mobile apps.
The main insight is that AI allows personalizing the user experience and adapting content to individual user needs. This is what everyone wants to see in an app and, of course, what businesses should implement today. Personalization is a key trend in the tech world today.
If we talk about different types of mobile applications, some of them require processing a large amount of data to make accurate predictions and provide conclusions for work. This is exactly what AI tools and their features do. You’ll enable your app to run twice as fast and provide more accurate results that you don’t have to verify.
We’ve already written about the importance of chatbots and virtual assistants. From our own experience, we can say that this is a truly working tool, not just a trend. It definitely improves customer service and has potential in the future.
Another important point is productivity. Every business wants a fast and highly efficient application that works without errors. AI is indispensable here. It finds weaknesses in the application and improves its features.
At TRIARE, we make sure the above features work smoothly and bring results to our clients.
Conclusion
As you can see, mobile apps have taken over the tech world and are still beating the game. AI features will add value to your products and give them a personality that will set them apart in the mobile app market. Our TRIARE team will be happy to provide you with professional expertise and become a reliable partner on your way to creating the best-suited digital product for everyone.
