Influencer apps. How Top Bloggers Can Use Mobile Apps

While platforms like Instagram, TikTok, Blogger, Medium, and others exist, they serve as shared spaces for numerous influencers. They may only partially capture the unique essence of your brand and content. This is where a tailor-made application comes into the game, offering a personalized reflection of your identity. 

By the end of this article, you’ll gain insights into why investing in a custom mobile app solution can set you apart in the crowded online landscape.

What is a mobile app for bloggers?

As a blogger, your vibrant personality and knack for engaging audiences are key elements that have likely cultivated a dedicated community around your inspiring and captivating blog. A mobile app is crucial to improve and strengthen this community.

The statistic says that mobile apps contribute to 57.8% of global internet traffic. However, are you using this potential to its fullest?

Regardless of your niche, a custom blogging mobile app can elevate your online presence, streamline content creation, and, most importantly, boost your income.

Which influencers need to have a mobile app?

Well, any influencer can gain from having a mobile app. As experienced solution providers, we believe a mobile app helps build trust by showcasing your brand’s uniqueness and offering extra opportunities for monetization. Plus, it gives you useful analytics for refining your marketing strategy. With some tasks automated, it frees up more of your time to focus on what you love most – coming up with great content ideas.

Whether you’re inspiring others with your lifestyle, motivating them to do sports, sharing gadget reviews, or pursuing any other online passion, you have the opportunity to strengthen your bond with followers by creating a unique space for them. 

Here are some ideas tailored for bloggers across various niches, illustrating how mobile apps can be harnessed to elevate engagement and increase revenue.

• Travel bloggers can create an interactive app with maps and travel diaries, engage followers with real-time updates and exclusive travel guides, and increase revenue through affiliate links.
• If you are a wellness blogger, you can build a bespoke fitness app with personalized plans, create a community forum for users to share goals, and make money through partnerships with fitness brands.
• Fashion influencers can opt for developing a fashion-focused app with virtual try-on features, fostering engagement with their audience through in-app discussions, and boosting income through sponsored collaborations.
• Tech bloggers have the opportunity to use a custom-tailored mobile app for hosting live sessions and exclusive interviews, generating income through sponsored content.

What are the types of mobile apps for bloggers?

The decision to invest in a mobile app should go in line with your specific goals, audience preferences, and overall digital strategy. Depending on these factors, you can choose to develop these types of mobile apps:

Text-centric apps

You will greatly benefit from this type of app if your main focus is written content. Text-centric apps are designed to make the writing process easier, including features like distraction-free interfaces, customizable formatting, and seamless integration with popular blogging platforms. 

Visual storytelling apps

If your blog is mainly about creating visually appealing blog posts, like photos or designs, you can leverage custom mobile apps that provide advanced image editing tools, easy gallery management, and even augmented reality features to enhance them. 

Podcasting platforms

Bloggers who are fond of creating quality audio content can take advantage of custom mobile apps tailored specifically for podcasting. These apps often include recording and editing tools, episode management, and easy integration with podcast hosting platforms.

Interactive apps

If you’re looking to engage with your audience through interactive content, you can explore custom apps that allow creating interactive quizzes, surveys, and games related to your niche. This kind of interactivity can provide bloggers with valuable information about their audience’s preferences and opinions.

E-commerce apps

These types of mobile apps can seamlessly integrate with online stores, allowing bloggers to showcase and sell products directly to their audience. Features like secure payment gateways, personalized recommendations, and user-friendly interfaces contribute to a positive shopping experience and enhance your revenue streams. 

Community-building apps

Custom mobile apps centered around community-building can include forums, discussion boards, and features that facilitate user interaction. Creating a special place for followers to connect, share ideas, and discuss topics related to your blog enhances the overall sense of belonging.

What should influencers consider before developing apps?

As an influencer, you can build a thriving app that resonates with your audience and adds value to your brand. Here is a checklist we created to help you:

Analyze your audience. Think about the people you’re creating content for. Understanding their demographics, preferences, and behaviors is a must. This is the only way to ensure that there is a demand for the type of program you are considering.

Develop a monetization strategy. You need to understand exactly how your working mobile app will make you money. Options include in-app purchases, subscription fees, advertisements, or a combination of these. Consider what works best for your audience and content.

Select a platform. Before you start your digital journey, think about where users can download your app. Will it be the App Store, PlayMarket, or maybe both? This decision should be based on your audience’s preferences and current market trends.

Choose a marketing strategy. Creating widespread awareness among your target audience or assembling a group of private beta-testers are excellent ways to generate interest and anticipation. As a result, the app launch will go more smoothly and successfully.

Engage with the expert team. Collaborating with a skilled custom software development company ensures a high-quality app. You can use their expertise in development, user experience, and technology to enhance functionality, usability, and overall success.

What are the disadvantages of ready-made apps for influencers?

While ready-made apps offer convenience and often are much cheaper than custom-developed ones, they come with some disadvantages for influencers:

Limited customization. Ready-made apps may have restrictions on customization, limiting your ability to tailor the app to the specifics of your brand and audience preferences.

Brand uniformity. Since these apps are available to multiple users, there’s a risk of a lack of unique branding. As a result, you may struggle to stand out and create a distinctive identity.

Subscription costs. Some ready-made app platforms will charge you ongoing subscription fees, cutting into potential profits. This recurring cost may not align with your revenue model or financial goals.

Dependency on third-party providers. Influencers relying on ready-made apps are dependent on the platform’s policies and updates. Any changes imposed by the provider may impact your app’s features or user experience.

Limited features. Ready-made apps may not offer all the features you plan to include in your app. This limitation can be a serious obstacle in the delivery of a personalized and comprehensive user experience to your audience.

What are the advantages of custom apps for influencers?

Custom apps allow influencers to create a unique and personalized experience for their audience, driving brand loyalty and maximizing program potential. Here are some of the advantages the custom-tailored mobile app can bring to your business:

Flexibility. Custom apps allow influencers to fully align the app’s design, features, and user interface with their brand. This ensures a seamless brand experience and reinforces brand identity among users.

Better user experience. With a custom app, you have complete control over the user experience. You can create features that specifically cater to your audience’s preferences, resulting in more engaging and user satisfaction.

Specific features. Custom apps enable influencers to include unique features that set them apart from competitors. This innovation can be a significant draw for users and contribute to the app’s success.

Monetization opportunity. You can choose and implement personalized monetization strategies that best fit your business model. This flexibility allows for a more strategic approach to generating revenue, whether through in-app purchases, subscriptions, or other methods.

Independence. Custom apps set you free from any third-party platforms. This means you are not subject to external policies or changes that might affect your app’s functionality or user experience.

How can a blogger benefit from a mobile application?

We’ve already talked a lot about how a mobile app can increase your revenue, get more followers, and connect better with your audience. Now let’s summarize this information so that you can have a clear picture:

Easy and quick access

The mobile app enables your followers to access your content anytime and anywhere, without the need for a computer or laptop. By taking this approach, you can engage with your audience more often, promoting improved and meaningful communication.

More monetization options

After including monetization features like in-app purchases, sponsored content, and affiliate marketing, you’ll be able to earn revenue directly from your blogger app, increasing the overall profitability of your blog content.

Improved brand recognition

With a dedicated mobile app for Android and iOS, you can increase brand awareness and reach a wider audience. This increased online visibility leads to more engagement and makes your brand more recognizable.

Better user experience

The user experience on mobile apps surpasses that of mobile websites. Designed specifically for mobile devices, these apps incorporate features like swiping, tapping, and scrolling, creating a more intuitive and seamless interaction for readers navigating blog content.

Effective communication

Using push notifications effectively engages the audience by notifying them of new posts, special promotions, and other relevant content. These notifications can be fine-tuned to target specific audience segments, increasing the likelihood of engagement and click-through rates.

TRIARE insights in mobile app development for influencers

Our team boasts extensive knowledge and experience in crafting diverse types of apps. We have successfully completed a variety of projects ranging from mobile app development for both commercial and non-commercial organizations to serving a variety of areas such as wellness and personalized solutions for authors.

What sets us apart is our customer-centric approach, which ensures that we work closely with you throughout the application development journey. You will be able to choose from multiple solutions and make adjustments to the development process in real time.

In the end, we guarantee that you will launch a program that turns your ideas into reality and is ready to become your favorite business tool.

Conclusion

To sum it up, diving into the mobile app space as a blogger or influencer opens up unmatched opportunities for success. With improved accessibility, personalized engagement, and strategic monetization, you can strengthen connections with your audience and turn your passion into a sustainable business. So, take that leap with the TRIARE team and watch your influence flourish!