Branding

Branding is a business card for companies that want to translate online their mission, vision, and the value their services bring. Good branding creates an unforgettable first impression and keeps this emotional bond while first users convert into regular clients. Digital products must have a well-thought-out branding style to spread the word about the business owner and make a difference among other businesses online.

Strong brand identity consists of: 

1. Logo.
2. Visual identity.
3. Color palette & typography.
4. Tone of voice (ToV).
5. Brand values and mission.
6. Unique selling proposition (USP).
7. Visual consistency across all channels (web/mobile).
8. Visual content (photos, graphics, illustrations).

Branding is more about how people feel the sense of what you do. Through the words you say to them, the tone of voice you use, and the marketing strategy across social media to attract clients. It’s a strategy.

Visual design is how you cover your strategy with visuals. Namely, logo, colors, icons, graphics, web/mobile design, and overall consistency across platforms and social media. 

Definitely! Startups at the beginning of running their business must think about branding first. They must be recognizable among other companies in the same business niche, translate the individual mission, and support it with unique visuals and other important branding elements. 

Thinking about branding at the very beginning helps startups to transmit it into the digital product.