Learn about the importance of backend development in boosting user conversion rates.

What is a backend development and how does it affect your customers?

In our world where all eyes are glued to smartphone screens, there’s no doubt that mobile apps are one of the main ways to reach, attract, and retain customers. Of course, just as an intuitive mobile app can bring you more business, a poor app can also repel customers and hurt your brand identity. 

The question is, how can you make sure that your app can boost user satisfaction and not damage it? There are many solutions on the market, but one of the most important is focusing on backend development.

Back-end developers are the go-to guys when it comes to creating and maintaining the site’s data processing and action systems. Back-end developers are responsible for the unseen server-side aspects of a website, such as data management and security, whereas front-end developers are in charge of the user interface.

With mobile apps, you can easily get the attention of people who might become buyers. By using proper backend strategies to collect and store data about users, you can sell something while learning about customers’ habits. Understanding customer behavior will allow you to fine-tune your products, services, and means of contact.

With proper backend app development, you can build your company platform rapidly and cheaply since they are scalable and easy to upgrade.

Strategies for the backend mobile app development

As part of their app development services, app developers also work on the back ends of those apps. There are two main ways to look at mobile backend development:

Traditional

Using computer languages like Java or Ruby to make a unique backend for every one of a mobile app’s features is part of this backend strategy. Unfortunately, making this type of app takes a lot of time and money, even though it gives you the most power and flexibility.

Traditional mobile app backend development still has some problems, but it’s still the best way to go for apps with complicated business logic and distinctive mobile app features, where tweaking the backend is key for best performance and scaling.

Backend as a Service (BaaS)

BaaS is a cloud service that offers APIs for accessing pre-created features and functionalities. Using this SaaS makes it easy to create the backend for app development. These services let businesses that make mobile apps focus on the user experience and the front end, while the BaaS expert takes care of the mobile server system.

For startups and small enterprises with limited funds, this method of mobile app backend development is ideal since it minimizes the time and money required to create mobile apps

BaaS strong backend solutions can be scaled up or down and take care of maintenance, security, and changes, so app owners and backend coders don’t have to.

Key components of backend development for mobile apps 

The backend of mobile applications is the system that runs in the background and includes the servers that handle processing, the databases that hold critical data, and the application programming interfaces (APIs) that allow for easy interaction between the user interface and the core functionality. 

Server

The server acts as the brains of the program, receiving requests from the user interface, processing them, and sending back responses. It is the nerve center for all authentication and security procedures as well as data storage and management.

 In addition, the server mediates interactions between the app and any outside APIs or features that are necessary for the app to perform a certain task.

Database

All of the data about users, content, and configuration settings that the app needs to function properly is kept in a database. It facilitates data persistence, access, and modification, ensuring that data is available to the mobile app on time. The database is also crucial for ensuring data accuracy and offering a scalable approach to managing growing volumes of user data generated by mobile applications.

APIs

APIs establish ongoing connections between mobile apps and servers to ensure the continuous transfer of data. This streamlined interaction between the app and the server guarantees that users are always working with the most recent data. To further increase the app’s functionality and improve the user experience, APIs allow developers to include features from other sources.

Why is it worth thinking about user experience at the backend stage?

The quality of the user’s experience has an immediate effect on the overall conversion rate. It’s an essential component of it. If a user is confused by the app, doesn’t like it, or can’t discover what he needs quickly and readily, he will abandon the shopping experience and the sales will suffer as a result. 

With some work on the back end, we can alleviate one of the most pressing issues and a major source of customer frustration: slow response times. Users get frustrated with endless load screens, leading them to abandon your app.

We can make the user’s journey more streamlined by simplifying processes and removing obstacles. Better backend app development may enhance conversion rates, session lengths, and user engagement.

Putting user experience first when developing an app may have a significant effect on metrics like downloads and revenue. A well-planned user experience (UX) may have a significant impact on retention, and conversion rates. Users who have a positive experience with an app are more likely to return and tell their friends about it, contributing to a positive process of organic growth.

How does backend mobile development influence the increase in the number of customers?

Your mobile app can make or break your chances of success because it has a direct impact on user experience and satisfaction. So, your app should be excellent in certain areas for users to enjoy the process and refer your mobile app to their close circle. With a reliable backend development process, you can make sure that this happens. Overall, several key elements of your app depend on backend development:

User-Friendly CMS 

An intuitive CMS enables users to copy pictures, build new pages, alter the navigation, save and filter data, conduct searches, restrict access, publish, and generate reports.

Easy Navigation

The backend of an app can either make navigating easier or harder. Time is money, so it makes sense to design it such that the user has a pleasant experience. An effective navigation layout may have a major effect on user involvement, sales, and even brand perception. It’s more than simply a pretty face; it’s an effective tool that helps your target audience achieve its goals while also supporting your own.

Powerful Scalable CTAs

A mobile app can distinguish itself from the competition by using compelling language on its call-to-action buttons and links. News tickers and changing pictures on the site aren’t the only things that can be used as calls to action. Sometimes a business may need to switch their membership from weekly to monthly billing. Your backend has to be adaptable enough to take these kinds of changes into account.

Consistent Brand Identity

To ensure that your brand identity is unchanged even when content is updated, the code must be developed in a way that the front page, body text, menu fonts, and background colors are automatically updated to reflect the brand colors.

How to do backend mobile development so that nothing changes after the app launch?

Backend development often happens simultaneously with frontend development, and both phases follow the software development life cycle. When broken down into individual steps, the backend development process includes the following steps:

Defining the Requirements

Find out what the application needs in terms of features, functionality, and server support. Understanding the app’s end users, its intended function, and the features that will be required are all part of this phase. For a solid backend architecture that can manage growing user demands and keep valuable information safe over time, it’s crucial to keep scalability and security in mind.

Prototyping

Build a prototype to get a feel for the app’s structure and functionality. A prototype is an early version of the app that may be used for user testing and iterative development of the app’s features and interface. A popular way to make these models is to use wireframes or modeling tools.

Before investing in the full-scale development of your app, you could receive input from stakeholders and prospective users by creating a prototype and putting it through tests. You may use this to fine-tune your plans before moving on with the backend development.

Backend Coding

Build and verify all back-end features against the prototype. Integration with third-party services and databases, as well as the design and deployment of the required APIs, fall under this category. After the backend has been built, it must be rigorously tested to verify its effectiveness and usability. Secure user data and block unauthorized access by making sure that your group takes all the necessary security steps following regulations.

Testing

Each stage of production, not just the final release, should include testing of the product. Perform thorough backend testing as work proceeds to identify and address any bugs or flaws as they crop up. To ensure that all parts are working together as intended, it is recommended to run tests at the unit, integration, and network levels.

To guarantee the backend can efficiently process a wide range of user inputs and data, it is essential to run extensive simulations. The backend’s responsiveness and scalability under load should also be evaluated using performance tests.

Backend Deployment

Once you have chosen a server setting and a cloud platform, you can launch the app’s back end. Prepare the backend by installing and configuring the relevant software and hardware. If you want your backend to be available and reliable for mobile app users, you must make sure the deployment process goes off without a hitch. Also, set up monitoring tools to constantly track the health and efficiency of the backend infrastructure. This will make it possible to handle issues and make adjustments as they occur.

Best Practices to Use in Backend for Mobile App Development

As you can see, the process of backend app development is a complex 1,2,3 process. To increase the app’s chances of success, developers should focus on several areas while building the app’s backend. These areas should be your priority as ignoring them can dramatically hurt the app’s overall performance. 

Scalability

The backend of a mobile app has to be flexible enough to handle a growing user base and more data without slowing down the app’s performance. To do this, you should have a scalable design that supports horizontal scaling, which involves adding extra servers to deal with the increasing demand. It is also possible to make the backend system run faster via caching and improving database searches.

Security

Take precautions to prevent security breaches and secure user information. It would be helpful to implement strong systems for authenticating users and granting them access, such as two-factor authentication and access management. Software updates and patches, data encryption, and routine security audits are all ways that can safeguard the system.

Flexibility

Make the backend as adaptable and simple as possible so that it can take on new features and fixes in the future. Use a microservices design, which lets you build and release parts of the system separately. To guarantee backward compatibility with emerging products and systems, it’s best to embrace industry-standard protocols and application programming interfaces (APIs).

Maintenance

Updating and maintaining the backend regularly is essential for its viability and security. Bugs and security flaws may be addressed with bespoke code by keeping a close check on all features, data, and other backend pieces and intervening as necessary. To guarantee smooth operations and happy customers, it’s also important to keep an eye on the backend and make changes if necessary.

What can TRIARE offer for Backend Mobile Development?

Our backend development solutions go beyond making web apps that look good and are easy to use. Our main goal is to create efficient server processes that support the web experience by ensuring smooth functionality and speed.

We work with startups, large businesses, development firms, digital agencies, small and medium-sized businesses, and even the government. Our dedication to quality has made us the best backend development firm on the market.

As app developers, we follow the best practices of the Agile method strongly. You’ll stay on track at every stage, from discovery to support, as we show you usable versions of your product on an ongoing basis.

Conclusion

The quality of your services, as well as the experience you give your customers, will determine how you succeed in the market. The difference between getting new customers and keeping old ones can depend on how smooth and easy the shopping experience on the app is. Back-end development is at the heart of this experience. 

As you saw in this post, many elements and factors go into quality backend development. Besides time and money, it requires a level of expertise that you may not have on-site. If that’s the case, there’s no need to worry because we at TRIARE have put many companies on the map by optimizing their backend and frontend processes. We can certainly help you here, just contact us, and let’s get to work.