According to Statista, mobile phones and tablets are responsible for almost 49% of global internet usage.
That’s half of the entire traffic in Q2, 2019! Therefore, responsive web design is currently a widely accepted standard that lets creating a consistent, yet customizable, experience across every device—including those that are about to enter the market. To deliver user-friendly websites and web applications, TRIARE optimizes them for each device by default.
The RWD practice consists of a blend of fluid grids and layouts, intelligent use of CSS and flexible images. It contributes to page speed, which also results in better SEO, ranking, and higher conversion. As the user switches between his laptop to iPhone, the website should automatically accommodate for resolution, image size, and scripting abilities. It also shouldn’t block the users’ access to the page if they have a VPN activated.
For example, Dropbox has done a great job of using a fluid grid and adjustable visuals to craft a standout responsive website. It changes the font color to accommodate the background color and fixes orientation too, when shifting from desktop to smaller devices.
In an effort to reduce the bounce rate, a small arrow hints desktop users to scroll down for more content. The same arrow is absent from mobile devices, assuming that users naturally scroll on a touchscreen device. Similarly, the signup form is only visible on desktop devices.
The experience of a Shopify user is consistent across all devices. It is only the call-to-action button and graphics that transform between desktop and mobile. In particular, the call-to-action button that sits on the right to the form field when it is desktop. It is beneath, however, on mobile devices.
Similar to most websites, a hamburger icon also replaces the Shopify menu on mobile devices. Although the website uses image carousels to highlight products for customers, Shopify managed to keep its page load speed below five seconds, which is quite fast.
Finally, responsive web design for the tech media outlet called WIRED does an important job of handling dynamic layouts that feature several columns. They convert to a single column on mobile devices. Also, their menu disappears, leaving only the logo, a menu icon, and a link to subscribe when switching from a tablet to mobile.
Businesses without a mobile website are lagging behind drastically because 8 in 10 visitors will stop engaging with a website that doesn’t display well on their device. Respectively, 83% of mobile users say that they should be able to continue the experience on the desktop if they wish.
Since the switching cost for users is ultimately zero, rival businesses will gladly pick up the unsatisfied cohort of the loyal-in-the-past users. If that’s not enough, Google also ranks lower in their search websites that are not responsive.
Why choose TRIARE?
Now, when you realize the importance of the functional and eye-catching responsive website development, we invite you to request our professional services. If you want to hire a software outsourcing company that meets deadlines, delivers a spot-on end result, and creates modern, efficient, and beautiful web designs, TRIARE is the ideal choice.