Responsive Web Design

Tania Buian
Head of Design Department at TRIARE
6 min read
Responsive Web Design

When you obtain a bespoke web design and a superb UX, somewhere in the middle, a responsive design happens. Сustom responsive web design (RWD) services are the way users engage with your website on a wide range of devices.

“Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience. We can [make our] designs […] more adaptive to the media that renders them.”

When new clients approach us, almost everybody wants a mobile version of their website. According to Statista, mobile phones and tablets are responsible for almost 49% of global internet usage. That’s half of the entire traffic in Q2, 2019!

Therefore, responsive web design is currently a widely accepted standard that lets creating a consistent, yet customizable, experience across every device—including those that are about to enter the market. It’s essential to have a unified design for the BlackBerry, Android, iPad, Smart TV, and Kindle while adjusting to different screen resolutions. To deliver user-friendly websites and web applications, TRIARE optimizes them for all devices by default.

What is a responsive web design?

Responsive web design (RWD) is a web development approach that enables appearance of a website to adopt to the screen size and orientation of the device being used to view it. One design that changes depending on RWD is devices available to customers. Importance of responsive web design lies in its word-combination. Appearance of a website responds to the viewers’ technical capabilities ranging from tiny phones to huge desktop monitors.

From a technical perspective, RWD meaning based on so-called breakpoints that determine how the layout of a site will appear: above a breakpoint or below that breakpoint. Which depends on the width of the browser. A three-column desktop design may reshuffle to two columns for a tablet and a single column for a smartphone.

Responsive design features 

The RWD practice consists of a blend of fluid grids and layouts, intelligent use of CSS and flexible images. It contributes to page speed, which also results in better SEO, ranking, and higher conversion. As the user switches between his laptop to iPhone, the responsive site should automatically accommodate for resolution, image size, and scripting abilities. It also shouldn’t block the users’ access to the page if they have a VPN activated.

Examples of responsive web design

How to create a responsive website?

Nowadays tablets or smartphones become the preferred devices for connecting to the Internet. And this shift away from desktop to mobile requires web designers to refocus. Not fully away from desktop design, but more towards to mobile design by responsive approach. The main advantage of creating a responsive web design is flexibility.  

The process of creating a mobile responsive web design is always centered around two tasks – to organize elements of the page to fit the size and do not lose the purpose of content while fitting this size. And the solution lies not in technical means, but in team cohesion. Because, when elements move around the page, the user experience can be completely different from one view of the site to another. So, web designers and developers should see the result of content appearance and how it affects the user experience to prevent reducing the performance of the page. Moreover, test your design in remote areas with a low bandwidth Internet connections and see how your site performs in varied conditions. TRIARE has pretty good experience of creating responsive web design and brings examples of the fitting content purposes of the site.

What the perfect team for developing responsive websites looks like?

When it comes to creating a mobile version of a website, many clients ask themselves: “Should I work with an agency or a freelancer will just be fine?”

Working with each of these has separate pros and cons. Freelance developers of responsive web designing have time preferences and reduced costs. Responsive web design agencies prefer to work with a team of experts, which includes Web and Mobile Development experts, UI/UX Designers, A/B testing and optimization experts, SEO, SMM, SEM, and Email Marketing professionals, and so on. And this may slow down the process. However, they deal with extended project deadlines with enhanced professionalism and provide stable products and stable/fixed charges. Agencies always offer support for their products, which is mutually beneficial.

There are also cloud services, which have their own set of tools for responsive web design. Let’s simply talk about them.

Responsive design development in Dropbox

Dropbox has done a great job of using a fluid grid and adjustable visuals to craft a standout responsive website. It changes the font color change to accommodate the background color and fixes orientation too, when shifting from desktop to smaller devices. In an effort to reduce the bounce rate, a small arrow hints desktop users to scroll down for more content. The same arrow is absent from mobile devices, assuming that users naturally scroll on a touchscreen device. Similarly, the signup form is visible on desktop devices while it is hidden in limited spaces.

Responsive website from Shopify

The experience of a Shopify user is consistent across all devices. It is only the call-to-action button and graphics that transform between desktop and mobile. In particular, the call-to-action button sits on the right to the form field when it is desktop. It is beneath, however, on mobile devices. Similar to most websites, a hamburger icon also replaces the Shopify menu on mobile devices.

Although the website uses image carousels to highlight products for customers, Shopify managed to keep its page load speed below five seconds, which is quite fast.

Mobile responsive design, Wired

Finally, responsive web design for the tech media called WIRED does an important job of handling dynamic layouts that feature several columns. They convert to a single column on mobile devices. Also, their menu disappears, leaving only the logo, a menu icon, and a link to subscribe when switching from a tablet to mobile.

Responsive website design benefits

Businesses without a mobile responsive design are lagging behind drastically because 8 in 10 visitors will stop engaging with a website that doesn’t display well on their device. Respectively, 83% of mobile users say that they should be able to continue the experience on the desktop if they wish. Since the switching cost for users is ultimately zero, rival businesses will gladly pick up the unsatisfied cohort of the loyal-in-the-past users. If that’s not enough, Google also ranks lower in their search websites that are not responsive.

Why choose TRIARE? 

If you are in search of professionals to design a responsive websites, we invite you to request our services. TRIARE is a software outsourcing company that meets deadlines, delivers a spot-on end result, and creates modern, efficient, and beautiful web designs.

How we can help make your idea a reality?
Tania Buian
Head of Design Department at TRIARE