Smile App – AI based ambitious dental marketing solution

A dental company came to us with a need to increase the client acquisition rate by improving customer experience with mobile technology. Our job was to develop a technical mobile solution that would assist the business with showing a patient’s new smile in just a few clicks on a tablet.

Selling dental implants has always been a costly process that required complex medical equipment use. Doctors were spending hours with patients doing exams, and the latter often realized they did not like the proposed implants. So how could we help our dental company client get customers engaged in just five minutes?

The challenge was to develop a mobile solution that allowed them to show how the patient’s new smile would look without spending too much time. Ideally – in a couple of clicks on a tablet. Hence, doctors would immediately see what they could do, and their customers – how their new smile with the implants would look like. As a result, the clinic would engage significantly more customers.

TRIARE’s preparatory work included researching the market to see what alternatives were already presented. It turned out that the analogous solutions were too expensive and limited in use. Also, they could not be used with only mobile devices, e.g. tablets. All of them required using additional costly medical appliances.

We discovered that to work properly, the solution needed to apply 3D technology for adjusting the implants models combined with 2D patients’ pictures. As a result, teeth had to be shown as a photo that could be shared with the patient along with the saving data that the doctor can use as an initial requirement for the following procedures. All the patients’ data will be stored in the doctor’s CRM that we connected to the mobile app.

Having done initial preparations, we conducted Q&A meetings with the client, discussed the product demo, design specifications, budget estimates, and timelines. Finally, our communication resulted in understanding of the client’s demands – our possibilities have been matched with their expectations.

We used AI technology provided by Google ML kit to achieve accuracy in face recognition techniques: identifying lips, face orientation, and position of the eyes and mouth. For calculating the position of the jaw and gingiva we used custom formulas based on internal calculation and a matrix provided by Google ML kit.

The client cut their costs and time spent on using photo diagnostics. The app allows doctors and patients to see on a tablet screen how the final product will look in a few minutes without any additional tools but your mobile phone/tablet.

New quality of customer experience. With the Smile app the client pushed customer service to another level, increasing the number of implant requests by 150%.

Digitalization and CRM process streamlining. The app transfers all the results to the clinic’s CRM, including order details, customization requests, and customer’s feedback.

A high-quality scalable dental mobile app that removes a big pain point for dental implant providers from technological and marketing perspectives. TRIARE’s unique solution takes denture business ahead of the competition in multiple directions: from enhancing customer experience to internal processes digitalization.