Strategies for Expanding Your Business Through Mobile App Development

See how app development can take your business to the next level.

The growth strategy with app development

In any industry, businesses are constantly searching for ways to get in front of their customers. Technology, particularly the internet, has made this much easier and cheaper. Now, in today’s phone-driven era, mobile apps have become a powerful way to expand your customer base, and your revenue pool. 

But how does that happen?

However you want to grow your business, you need to identify a series of steps to capture a bigger share of the market. This is called a growth strategy. With the mobile app growth strategy, several key elements can help you dominate the space, including:

Accessibility. A well-made app makes it easier for businesses to connect with their target audience at any time and from anywhere. Also, mobile apps offer a customized experience for each user, which keeps customers coming back.

Competitive edge. Companies can stay ahead of the market, organize their operations, and improve processes by using mobile technology. Whether it’s through e-commerce apps simplifying transactions or workplace apps boosting productivity levels, app development gives businesses the freedom to come up with new ideas and outperform the competition on every front.

Staying relevant. App development is a must if you want to stay fresh and competitive in today’s constantly changing market. Without a doubt, most of your audience spends a great deal of time on their phones, so missing this vital touchpoint means you’re no longer relevant.

Trends in scaling your business using mobile apps

Like anything else, businesses look for the latest trends in app development to get the most out of their mobile interactions with customers. Here are some of them:

Multi-Platform apps

Companies are making sure their apps work on a lot of different devices and running systems so they can reach as many people as possible. This is called multi-platform development. This method not only increases the number of possible users but also makes the brand more visible and helps it break into new markets.

Augmented Reality (AR) and Virtual Reality (VR)

Putting AR and VR technologies into mobile apps is changing the way companies connect to their customers in a big way. From virtual product demos to realistic shopping experiences, AR and VR technologies improve engagement and sales by giving users personal interactive experiences.

Sustainability and social missions

Businesses are adding sustainability and social missions to their mobile apps to share a grand cause with their customers. Businesses can use their mobile apps to promote social responsibility and sustainability by adding eco-friendly features or giving the option to donate to charity. This is one example of growth strategy implementation that appeals to customers who care about the world around them and makes them loyal to the brand.

Personalization and AI

Companies are putting more and more faith in AI algorithms to tailor mobile app experiences to individual users. Apps can offer personalized content, product suggestions, and alerts by using advanced data analytics and machine learning. This makes users more engaged and loyal.

What features do you need to use to develop your mobile app?

It can take effort to figure out which features to work on first when you are making an app. But there are some features that every app, no matter what field it’s in, needs to have. Some of these are:

• Security. One of the biggest problems in the world right now is online security. It’s also the one you must handle first. No one will want to put their info in jeopardy by downloading an app that isn’t safe. You can’t skimp on security when it comes to apps because via in-app sales, services, or some other way, you’re storing sensitive customer information. So, your reputation depends on security.
• User-friendliness. Everyone is on their phones these days. Plus, the screen size of each smartphone is unique, thus your app should adjust to different screen sizes. In the same way, you should think about different operating systems when you create. Android and iOS are always going up against each other, and their styles aren’t the same. The design you make must match the device’s general design.
• Support. If you want more people to download your app, make it simple for them to tell you what they think by including a button or an email link to send feedback and report issues. Having good support in your app can help it get better reviews online and show people that you truly care about them.
• Offline access. Offline access is a great way to get people to stay on the app longer and interact with it more. If you think that a good part of your target audience needs to use your app in places where there isn’t Wi-Fi, you cannot afford to miss this feature.

Why is it vital to develop an app for your business?

We’ve already touched on a few points about the role of mobile apps in your business, but three key elements turn mobile apps from a luxury into a necessity for any modern business.

Availability

As a business, you always want to be in front of, or a few steps away, from your target audience. That’s why companies spend millions on TV, social media, and website ads that can get them the most possible views. It’s all about visibility and accessibility. 

But, TV is no longer the king. People are on their phones all the time, scrolling up and down on Instagram, watching YouTube videos, or shopping at an e-commerce platform. When you’re available, it’s far easier to gain brand awareness and foster brand loyalty.

High-value marketing

App development could be a great way to market your business. A personalized mobile app makes it easier for you to talk to people. The app lets you handle your contact information, messages, and even tools for interaction like games, deals, and campaigns. Putting your colors, names, and taglines on them will help you stand out. One more benefit is that marketing with a mobile app doesn’t cost much. This means that your business app could help you save money because it gets rid of the need for physical marketing items and lowers the cost of live marketing campaigns.

Seamless interaction

Users need a way to get in touch with you no matter what you’re selling. Your app can change how you talk to your customers by adding a help desk tool. OpenTable, for example, built its whole business plan around this idea. Instead of calling a restaurant or café to reserve a table, you can do it on its app with just five clicks. This makes communication much easier and stronger.

How can a mobile app help your business grow?

You can write an entire article about the benefits of a mobile app for a business. And, all of those benefits contribute to the business growth, some more than others. Here are some of the biggest ones: 

Brand awareness. Having a mobile app can make your company much more visible and help people remember it. When people download your app and keep the picture on their phone, your business is always with them. A well-designed and easy-to-use app also strengthens your brand’s personality and makes a good impact on users, which increases brand loyalty and memory.

Competitive advantage. In today’s market, where competition is high, having a mobile app can help your business stand out. By integrating special features, exclusive material, rewards, or any consumer-friendly ideas into your mobile app, you’ll easily distinguish your brand from others in the field. 

Customer retention. A mobile app is a key part of keeping people and building ties that last. Businesses can encourage customers to buy from them repeatedly by making it easy for them to get goods or services, making deals go smoothly, and giving customers prizes or bonuses for being loyal. The app can also be a portal to your social media channels, putting you even closer to the customers. 

How can a mobile app increase the number of customers?

So, having an app can help you be a tap away from the customer. It also makes communication easier. But, beyond that, how can it help you expand the customer base?

Social media integration

By adding social media features to your mobile app, users can easily tell their social networks about their purchases, experiences, and suggestions. This kind of marketing through word of mouth can help you reach a lot more people and get new customers who accept what their friends and family say.

Gamification

Apps with gamification features like badges, points, and rewards can make your brand more fun and interesting for users. By rewarding people for doing certain things or reaching certain goals, you can get them to return and build trust.

Exclusive offers

Customers will be more likely to install and use your app if you offer discounts, loyalty awards, or packages that are only available through the app. Everyone likes bargains, and giving potential customers access to exclusive benefits makes them more likely to use the app regularly and buy from you again.

How can a mobile app optimize your budget?

In any growth strategy, the ability to scale without draining your budget at every round is vital. Developing an app, particularly a custom app, can help you optimize your budget in different ways:

• Marketing. Mobile apps are an easy and cheap way to market your business. If you compare digital marketing via your app to standard forms of advertising like TV or print ads, it can reach more people for a lot less money. You can get the most out of your marketing budget by using targeted ads, personalized deals, and data to find out what works and what doesn’t.
• Customer support. Adding chatbots or self-service tools to your app for customer help can cut down on the need for expensive call centers and human resources. Automated customer service options help users right away, answer questions quickly, and lower the costs that businesses have to pay for support.
• Decision-making. Using data analytics and user information that you get from your mobile app can help you make smart decisions and get the most out of your budget. By learning about customer habits, preferences, and trends, you can find ways to improve your products, use your resources more wisely, and focus on projects that give you the best return on your investment.

How to make a successful mobile app? Insights from our specialists

When it comes to business development, mobile apps can help you gain deep insight into your customer base, avoid spending money on needless features, and have the flexibility to keep up with the market. This, of course, is almost impossible to do with an off-the-shelf app, which is why many businesses prefer an app that’s tailored to their specific needs and audience.

That’s what we’ve done over the years with custom mobile apps for businesses in every sector. We develop the app with complete awareness of the company’s existing infrastructure, target audience, scalability goals, and budget.

Conclusion

That’s it. If you want to gain the edge and save money while leaving room for change and scalability, there’s no better option than a custom mobile app. Our experts at TRIARE only need a few pieces of information about your challenges and goals so they can come up with the perfect app that’ll put you on the map. Just contact us and we can get started.