We performed discovery and figured out that the customer is open to not only UI/UX but also functional improvements that can make the system simpler and easier to use. Therefore, several functional improvements were presented and documented during wireframing/prototyping, including new functionality.
The main challenge was to manage budget and timelines since the scope of work was growing, and by the end of the discovery phase, it was clear that a simple redesign would not be enough to fulfill the needs of the customer.
What we have done
Triare took the complex approach to this request: studied customer’s business, researched the industry, figured out best practices, and not only designed better UI/UX for the solution but also proposed valuable improvements and features that can increase the competitiveness of the product on the market. We had regular meetings with stakeholders, conducted user interviews to understand current challenges and UX flaws of the project and provide the best possible solution.
- Users and Accounts management
- Email/SMS Offers builder
- Targeting rules for the audience
- Campaigns creation and scheduling (from offers)
- User engagement forms
- Landing Pages
- Direct (paper) mail builder