SuperStud - Building Solutions for All Types of Structures

Since 1973, our client Super Stud Building Products has been crafting a wide range of cold-formed steel framing components and accessories for all kinds of construction: commercial, institutional, and residential. What started in the New York Metro area has grown into a multi-regional operation, with facilities in Edison, NJ, and Hattiesburg, MS, serving the entire East Coast and beyond.

A client came to us to redesign their website, which was packed with complex info about their specialized services. The key goal for TRIARE was to improve UI/UX solutions and create a clean, user-friendly design that clearly showcased their values, services, and made navigation simple and enjoyable. With experience in similar projects, we jumped right in. 

The main challenge was the website’s complex structure, which made it hard for users to navigate. At the same time, we couldn’t remove the important info – it was critical for the business, detailing the products and services.

So, our design team focused on creating a site where everything was organized clearly, easy to understand, and visually simple, with no unnecessary clutter. With our experience, we knew how to keep the content while adding more attractive design elements. And we pulled it off in just a month.

➊ Defining Goals        

➋ Design   

To make the site more user-friendly, we completely revamped the design, adding fresh graphics and a clear structure to improve the user journey.

We also suggested making the product displays more visually appealing and easier to understand. Once the client approved our ideas, we created the designs based on our mockups and handed over everything, which was successfully implemented on the site.

• Updated design based on the business specifics and client needs.
• Clear and easy-to-follow site structure.
• Simple product categorization.
• Easy-to-use tool for finding product specs (submittal builder).
• A user-friendly tool for adding new pages/products.

Thanks to our fruitful collaboration, the client got an updated UI/UX for their website, along with our team’s technical implementation suggestions. The new look has already received positive feedback from customers.

The changes we made are drawing in new clients, which is the first great sign. Plus, the improved and simplified path to purchasing services and products has boosted conversion rates several times. So, we can confidently say the design is doing its job and helping the client’s business thrive.