Minum - Your Personalized Energy Solution for Maximum Savings

Our client’s mission is to provide a simpler, cost-effective, and more efficient way to power homes and businesses. To make it happen, they created personalized subscription plans perfectly suited to each client’s needs. Their smart, AI-powered platform analyzes individual demands and uses cutting-edge technology to deliver the best solutions and save money.

The only thing standing in the way of the client fully reaching their goals was their outdated website design. So, they came to TRIARE for help.

The real challenge for the client was getting their message across to customers. They felt that end users lacked a clear understanding of their services, and the website wasn’t effectively communicating this. On top of that, our client also wanted to improve search engine visibility and boost customer acquisition. 

Since the business focuses on green energy, everything needs to be user-friendly, aesthetically appealing, and optimized for search engines to attract and convert potential customers. Including text that clearly communicates the company’s mission in a straightforward way.

With this in mind, our team focused on the client’s key goals, which became the foundation for our work on the website redesign.

➊ Setting Goals         

➋ Content generation       

➌ Design     

➍ Development

As part of the website redesign, we suggested updating the text to match the visuals, ensuring a unified representation of the brand’s identity.

Our design team dove into the client’s business specifics and identified the trends that resonate most effectively with the renewable energy industry. So, we developed a stronger brand identity for the client using graphics, colors, and a well-structured website layout. At the same time, we crafted on-brand, engaging texts with a blog-style approach to keep visitors interested.

Once the client gave the green light to our ideas, we moved forward with implementing the new design through WordPress development. 

• A fresh and modern visual identity.
• Text that speaks the business mission loud and clear.
• 2D and 3D illustrations that perfectly complement the message.

In the end, the client got a scalable platform with connected analytics tools that effectively communicates the company’s value, enhances user experience, and drives customer acquisition and retention. After the release, they immediately received positive feedback from users and landed additional orders for their services.

Through our collaboration, we didn’t just redesign a website – we captured the unique essence of their business.